Bachelor in Digital Social Science

The Digital Social Science programme at Beijing Normal University – Hong Kong Baptist University United International College studies the new digital connections between society, culture, and technology.

The unprecedented development of digital technology is transforming social and human sciences, communication, health and social care, community life, and commerce. New digital connections raise economic, social and cultural challenges and opportunities for the next generation of leaders.

The mission of the Digital Social Science programme at Beijing Normal University – Hong Kong Baptist University United International College is to develop students’ competencies in creating, compiling, collating, interpreting, presenting, and critiquing digital data across a range of key social scientific and humanities disciplines. By developing such competencies in digital literacy, the programme aims to inspire students to discover and develop their talents for lifelong learning and leadership in the rapidly emerging digital world.

To develop such competencies, the principal aim of the programme is to provide students with interdisciplinary training in digital literacies as they are applied to core fields of sociology, anthropology, digital humanities, social policy, social welfare, urban development, information sciences, big data and media and cultural studies. Students will have the option of extending from these core disciplinary areas to selected further areas of educational policy, advertising, communication studies, space humanities, cultural management, artificial intelligence, the internet of things and smart cities. The programme thus blends a strong technical component with critical skills, professional knowledge and opportunities for research within a broad liberal arts ethos.

Career Prospects

The Digital Social Science programme offers graduates professional training for careers and further studies across a range of professional, public, and social sciences and humanities domains. This includes Social Policy Evaluation; Health Administration; Digital Media; 5G; Science Communication; Digital Public Relations; Digital Humanities; Talent Development; Innovation Management etc. After graduation, students can work in the fields of digital media, social media, web design, marketing, journalism, digital health, digital education, and government administration etc.

Graduates can also pursue further studies in master and doctoral programmes in the humanities and social sciences. According to statistics on the internet, recent graduates from two Digital Social Science programmes (The Rochester Institute of Technology of the US and the University of Maastricht of the Netherlands) are currently engaged in the following jobs:

  • Digital Project Manager
  • Digital Communication Director
  • Digital Content and Social Media Manager
  • Digital Art Director
  • Interactive Project Manager
  • Editor, Web and Emerging Media
  • Social Media Community Manager
  • Digital Marketing Specialist
  • Digital Asset Manager
  • Chief Digital Officer (CDO) for Digitalisation Processes
  • Digital Strategy Manager
  • Social Media Strategist
  • User Experience Designer
  • Usability Studies Expert
  • Project Manager for Software Implementation
  • Online Community Manager
  • Digital Journalist
  • Digital Curator

Quick Facts

Duration: 4 years
Starting in: September
Application Deadline: 15th of May
Tuition Fee: ¥ 100,000 per annum
Location: Zhuhai, China

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“In UIC have many kinds of advantage for me. I can learn Chinese and English together. And I can get many chances to meet international friends. While interacting with international students I can get to know various experience and enjoyment. At the end thank you to UIC for giving me these kinds of valuable experience.”

Ho Yeon Kang || Computer Science and Technology student from South Korea

Why study with us?

Leading Liberal Arts Education

UIC shoulders the historical mission of advancing the internationalization of Chinese higher education and taking the lead in implementing liberal arts education in China.

Skills You Can Use

UIC's education encourages a high level of student-teacher interaction, mentorship and collaboration. The College is committed to advancing the internationalisation of Chinese higher education and takes the lead in implementing Whole Person Education and Four-Point Education.

Great Environment

UIC is located in Zhuhai, China, a beautiful and costal city, Zhuhai is one of China's Special Economic Zones. Zhuhai is very close to Macao, Hong Kong and some of the big cities of Guangdong province.

1.Recruitment Requirements:

UIC welcomes international students from all over the world. The home countries should have diplomatic relationship with China.

UIC recruits international students who are foreign passport holders and above 18 years old.

As X1 study visa opening for application, for 2023 UIC recruits on site students who can secure their visa and enter into China. We may accept late arrival students, but generally speaking, UIC accepts the students can study on site.

2.Admission format:

UIC is adopting rolling admission, first come first serve

UIC will give international students feedback within two weeks if an interview is needed.


UIC offers limited full entrance (100,000 RMB), 30% entrance scholarship (30,000 RMB) and government scholarships (10,000 RMB) for 2023 intake. Scholarship distribution is also first come, first serve. For academic performance, full entrance scholarship holders need to be A or A+ students, 30% entrance scholarship holders need to be B or B above students. The college will have the final decision for distribution.

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