BBA (Hons) in Digital Media Management

The DMM Programme aims to provide students with interdisciplinary knowledge and skills in the strategic planning, content creation, design, implementation, and management of digital media projects. Through experiential learning, seminars, practices, and research, students will gain a good understanding of integrated communication management, marketing management, project management, and financial management. They are expected to apply the concepts and principles learned to find solutions and gain insights for the projects that they undertake.

Through experiential learning, seminars, practices, and research, students will gain a good understanding of integrated communication management, marketing management, project management, and financial management. They are expected to apply the concepts and principles learned to find solutions and gain insights for the projects that they undertake.

Programme description:

To achieve the programme’s objectives, students will learn how to:

  • demonstrate a thorough understanding of the concepts, principles, and practice of digital media design and management;
  • apply the knowledge and skills learned to complete an assigned project from conception to implementation;
  • follow digital media and marketing communication standards and practices;
  • develop and present digital media projects;
  • manage the execution of digital media projects and marketing communication using project management principles;
  • articulate the digital advertising and marketing communication standards, as well as the ethical responsibility of the individuals concerned;
  • evaluate the effectiveness of digital media projects using the appropriate monitoring and tracking tools;
  • create, draft, develop, edit, produce, and present digital advertising and marketing plan; and
  • think critically and analytically using the appropriate management and leadership skills to resolve issues.

Quick Facts

  
Duration: 4 years
Starting in: September
Application Deadline: 15th of May
Tuition Fee: ¥ 100,000 per annum
Location: Zhuhai, China

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“Hello I am Suh. I am international student from Korea and I am year 2 student. Actually I still cannot believe I’m already in year 2 because UIC’s time really files. UIC can do many things. I have met a lot of people and gained more good experience in UIC. I could make many friends more easily because my major has many people. I could do many cultural exchanges. And I have to use Chinese in everyday life, I could learn Chinese naturally. Also, activities for hobbies of many students at school have become a reason that makes life interesting.”

Suh Bogyeong || Accounting student from South Korea

Why study with us?

Leading Liberal Arts Education

UIC shoulders the historical mission of advancing the internationalization of Chinese higher education and taking the lead in implementing liberal arts education in China.

Skills You Can Use

UIC's education encourages a high level of student-teacher interaction, mentorship and collaboration. The College is committed to advancing the internationalisation of Chinese higher education and takes the lead in implementing Whole Person Education and Four-Point Education.

Great Environment

UIC is located in Zhuhai, China, a beautiful and costal city, Zhuhai is one of China's Special Economic Zones. Zhuhai is very close to Macao, Hong Kong and some of the big cities of Guangdong province.

1.Recruitment Requirements:

UIC welcomes international students from all over the world. The home countries should have diplomatic relationship with China.

UIC recruits international students who are foreign passport holders and above 18 years old.

As X1 study visa opening for application, for 2023 UIC recruits on site students who can secure their visa and enter into China. We may accept late arrival students, but generally speaking, UIC accepts the students can study on site.

2.Admission format:

UIC is adopting rolling admission, first come first serve

UIC will give international students feedback within two weeks if an interview is needed.

3.Scholarships:

UIC offers limited full entrance (100,000 RMB), 30% entrance scholarship (30,000 RMB) and government scholarships (10,000 RMB) for 2023 intake. Scholarship distribution is also first come, first serve. For academic performance, full entrance scholarship holders need to be A or A+ students, 30% entrance scholarship holders need to be B or B above students. The college will have the final decision for distribution.

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