The Marketing Management (Hons) programme at Beijing Normal University – Hong Kong Baptist University United International College helps develop students’ marketing and strategic competencies, in preparing them to be competitive and proficient marketing professionals in the global environment.
Students will learn important and up-to-date marketing knowledge, gain practical experience and sharpen their business acumen through various industry and academic activities.
The general educational objectives of the Marketing Management (Hons) programme at Beijing Normal University – Hong Kong Baptist University United International College are to enable students to benefit from a broad-based education as they pursue a business education with a specialisation in Marketing Management.
Accordingly, students will be required to study a range of general education, business and marketing courses to achieve a balanced liberal arts and business education.
This is consistent with UIC’s mission of providing its students with a whole person education that prepares them for lifelong learning. Business courses focus on the knowledge and skills expected of today’s business and business leaders and marketing management courses provide an emphasis in the major specialism.
Research Opportunities
We work towards producing impactful research and transferable knowledge in the marketing discipline. Our research spans many domains in the areas of marketing management and consumer behavior. We have conducted and published research about digital advertising, electronic consumer behavior, social media marketing, branding, among other marketing topics.
Quick Facts
Duration:
4 years
Starting in:
September
Application Deadline:
15th of May
Tuition Fee:
¥ 100,000 per annum
Location:
Zhuhai, China
"My name is Alea and I am a degree-seeking student from the USA. I chose UIC for the opportunity it presented to study Chinese language and culture. Thus far, UIC has been a very beneficial and memorable experience. I have made several great friends and love my Chinese roommate who has been very supportive in helping me adjust to life as a UICer. I enjoyed several of my classes and met faculty and students from around the globe. UIC has really given me a unique perspective and, as a foreigner studying in China, has opened my eyes to the numerous possibilities that an opportunity such as this presents."
Alea Gardner || student from the U.S.A.
Why study with us?
Leading Liberal Arts Education
UIC shoulders the historical mission of advancing the internationalization of Chinese higher education and taking the lead in implementing liberal arts education in China.
Skills You Can Use
UIC's education encourages a high level of student-teacher interaction, mentorship and collaboration. The College is committed to advancing the internationalisation of Chinese higher education and takes the lead in implementing Whole Person Education and Four-Point Education.
Great Environment
UIC is located in Zhuhai, China, a beautiful and costal city, Zhuhai is one of China's Special Economic Zones. Zhuhai is very close to Macao, Hong Kong and some of the big cities of Guangdong province.
